Believe it or not, at the beginning of the 90s, in the distant twentieth century, there was no computer with programs to help the designer in the production of some graphic material. In fact, there was no computer. At least not within reach of a mere mortal like me. The work was done by hand, almost artisanal. That is, the monitor at that time was the paper itself. When we created a book cover, for
The lesson of Mad Men
Category: Think About
The day you get a customer is the day you start losing them. If you, like me, followed Mad Men, aired some years ago by HBO, you must remember this great phrase by Roger Sterling, one of the partners in the series’ advertising agency. It’s the truth. As soon as you are lucky enough to gain a business partner, the stage begins in which you build a strategy to offer them your best service or