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In 1933, German psychologist Hedwig Von Restorff conducted a simple yet groundbreaking experiment on human memory. She presented participants with a list of words that were all categorized similarly, except for one word that was completely different. For example, the list could include words like “cat,” “dog,” “lion,” and “tiger” (all related to animals), with the word “conduit” (out of context for animals) inserted. After the list was shown, participants were asked to recall as

The American John Cage (1912-1992) was a composer who is probably known for just one work: 4’33”. It is an experimental piece that can be performed by any instrument and, even better, by any person. The score instructs the performer to NOT play their instrument for exactly four minutes and thirty-three seconds, because the “music,” in this case, consists of the ambient sounds that the audience hears during the performance. In short, a very simple

I once heard about a guy who went to a rock concert. When he was leaving, he saw a huge line to pay for parking. Instead of waiting, he approached two big guys who were almost at the front of the line and asked them: “Can I skip ahead? It´s because I really hate waiting in lines.” To his surprise, they said yes. The simple fact that he gave a reason, even if it was

When the president turned ninety, the directors of his company decided to honor him with a small turtle, symbolizing resilience and longevity. Upon opening the package, the president made a face and declined the gift. He said he might grow attached to the little animal and would be deeply saddened if the turtle, which can live for over a century, were to die before him. Brands are also meant to endure. However, the ability to

Creativity is something critical for all of us. How many times have I found myself blocked in front of a blank page, not knowing where to begin? Perhaps you have also encountered that situation where you imagine what you want, to the point of visualizing the finished work. You just don’t know how to get there. It’s not like that story of Michelangelo, who, when asked how he sculpted his nearly five-meter-high David, simply replied