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The decline of handwriting

Posted by André Provedel on  March 14, 2025
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Category: Trends & Ideas
I don’t know the last time I wrote or received a handwritten letter. Except for the occasional message or short list I scribble down to remind myself of what to do, the computer has replaced that habit. However, I still receive postcards from time to time, especially during the holidays and at the end of the year. It’s often at these times that you can tell if the sender has a flair for design. I

How to be a great father

Posted by André Provedel on  February 27, 2025
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Category: Things in Life
It was my lunch break, and that day, I was sitting alone at a table in the restaurant. While waiting for the waiter to bring my meal, I observed the people around me. Soon, my attention was drawn to a family sitting right next to me, who were already having dessert: the father, a young executive in a suit and tie, sat across from his wife and son, a boy who appeared to be about

Building Brands Like Roman Roads

Posted by André Provedel on  February 8, 2025
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Category: Think About
If you work in design, branding, or any form of creative endeavor, you’ve probably questioned the relevance of your work at some point. At certain moments in our careers, we all wonder about the true impact of what we do. While reflecting on this, I came across an analysis by the renowned American designer Philip VanDusen, who compared designers to the engineers of Ancient Rome who built roads. These were people who didn’t just create

A new beginning

Posted by André Provedel on  January 25, 2025
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Category: Think About
I was never an illustrator, but during my time as an Industrial Design student, there was an artistic drawing course, and the teacher was a Japanese man who had been living in Brazil for several years. He was one of those guys who economized on words and laughter. But he easily spent his talent in the way he taught. The students would adjust the paper on the easel and begin sketching with charcoal and chalk
How to lose weight when you work in an office? It may seem like an uphill battle. Everyone tells me that I am a naturally blessed guy: I can eat anything and not gain weight. I sit in front of my computer for hours and my figure remains like Shaggy Rogers from Scooby Doo. But for many people, the reality is not quite the same. Long hours spent sitting, combined with limited physical activity, often

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