The lesson of Mad Men
The day you get a customer is the day you start losing them.
If you, like me, followed Mad Men, aired some years ago by HBO, you must remember this great phrase by Roger Sterling, one of the partners in the series’ advertising agency.
It’s the truth. As soon as you are lucky enough to gain a business partner, the stage begins in which you build a strategy to offer them your best service or product.
But all it takes is getting a little stagnant in the approach and turning the communication on autopilot for him to realize that you are no longer committed to his success in the way he imagined.
And then begins the moment when he goes to get the food from the neighbor’s bowl.
Because a customer is interested like a cat, not faithful like a dog.